Country Manager - eMobility - BeLux

Our client is a European tech group operating across mobility and renewable energy, with several complementary businesses spanning digital media, training, e-commerce, and software.The role focuses on their EV charging platform, a scale-up offering a leading consumer app, a roaming charging solution used across Europe, and a growing B2B SaaS platform for corporate fleets.As part of their international expansion, they are now appointing a Country Manager to build and lead the BeLux market.

As Country Manager, your main responsibilities will be to :

Shape & own the BeLux market strategy

• Define the market vision and priorities for Belgium & Luxembourg, adapting the global framework to local realities.
• Build a deep understanding of drivers, barriers, competitors, and user/company behaviors to inform strategic decisions.
• Identify high-impact growth levers across B2C and B2B.

Accelerate B2C adoption & engagement

• Boost usage of the mobile app and charging access solution through creative, locally relevant activation.
• Work with Marketing on targeted campaigns and growth experiments; ensure seamless onboarding with Customer Success.
• Influence product developments by sharing market insights and feature needs with Product & Tech.

Drive B2B development & support fleet electrification

• Analyze fleet maturity and corporate charging needs to position the B2B SaaS offer effectively.
• Partner with Marketing & Sales to build a solid lead generation engine and qualify opportunities.
• Secure customer satisfaction and long-term usage through close collaboration with Customer Success and B2B Ops.

Turn strategy into execution & measurable results

• Own the BeLux KPIs and P&L: monitor performance, detect weak signals, and propose data-backed improvements.
• Deploy clear action plans and ensure cross-functional alignment for efficient execution.
• Be the operational link between market needs and central teams (Sales, Product, Tech, Marketing, CS).

Build and represent the brand in the local ecosystem

• Become the face of the company in the BeLux market: attend events, engage communities, and expand visibility.
• Develop partnerships with charging networks, installers, service providers, driver associations, and corporate stakeholders.
• Conduct initial discovery visits with prospects, validate opportunities, and coordinate handovers to internal Business Developers.

Prepare the ground for future local expansion

• Identify organizational needs as the market grows and contribute to planning a future local team (Sales, Marketing, etc.).
• Ensure continuous feedback loops to refine positioning, operations, and product-market fit.

The successful candidate will have the following qualities:

• Relevant experience in market development / new market launch / acceleration (ideally in SaaS, digital products, mobility, energy)
• Proven ability to adapt a global strategy to local dynamics and deliver measurable growth.
• Data-driven: confident with KPIs, dashboards, CRM, and translating field insights into action.
• Strong partnership-building mindset with companies, associations, and institutional stakeholders.
• Entrepreneurial, hands-on, and autonomous, with excellent cross-functional collaboration skills.
• Deep understanding of BeLux cultural and business context; EV ecosystem knowledge is a plus.
• Fluent in Dutch and English.